March 2, 2020
Netflix’s “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals rankings the week ended Feb. 29.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
Still fueled by the hype for the upcoming fourth season after a Feb. 14 trailer, “Stranger Things” registered 69.15 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was down 20.9% compared with the previous week and just slightly ahead of the second-place title.
The animated series “Star Wars: The Clone Wars” rose four spots to No. 2, up 30.1% in expressions to 69.13 million. The show’s seventh season, the first season presented as a Disney+ original, debuted Feb. 21.
Another “Star Wars” Disney+ series, “The Mandalorian,” slipped to No. 3. It had 63 million expressions, down 4% from the previous week.
Netflix’s “The Witcher” climbed to No. 4, with 53.8 million expressions, down 3.3% from the previous week.
The Netflix series “Narcos” slid a spot to No. 5 on the originals chart, with expressions down 7.8% to 52 million. Parrot counts the recently released spinoff “Narcos: Mexico” as part of its parent series, under the precedent of “American Horror Story” changing its setting and subtitle each season.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.