May 28, 2019
The premiere of the third season of Netflix’s “Stranger Things” is still more than a month away, but the buzz over a new marketing tie-in has helped the show return to the top spot on Parrot Analytics’ digital originals rankings the week ended May 25.
In particular, with the season to be set in 1985, Coca-Cola has announced a promotion with Netflix by which it will bring back its “New Coke” product that was infamously introduced that year to a resoundingly negative response. The third season premieres July 4.
“Stranger Things” registered 59.5 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. According to Parrot, “Stranger Things” grew 77% in expressions compared with the previous week, when it ranked third with 33.6 million.
Netflix’s revival of “Lucifer” saw a 20.3% drop in expressions to 45.8 million, slipping to No. 2 after two weeks in the top spot.
The DC Universe series “Doom Patrol” rose to No. 3 with 33.7 million expressions, up 17.3% from a week earlier, when it was fifth.
Another DC Universe series, “Titans,” remained at No. 4 with 32.9 million expressions, up 6.8% from the previous week.
YouTube Premium’s “Cobra Kai,” a sequel to 1984’s The Karate Kid, dropped to No. 5, registering 32.5 million expressions, down 6% from the previous week.
A trailer for the seventh and final season of Netflix’s “Orange Is the New Black” pushed the show to No. 6 for the week, from No. 17 a week earlier, with an 83% gain in expressions to 30 million. The season premieres July 26.
The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.