‘Stranger Things’ Continues to Top Parrot’s Digital Originals Demand Chart

Netflix’s supernatural thriller “Stranger Things” remained No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended May 6. The series had a 0.3% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity, pushing it to 53 times the demand of an average series. “Stranger Things” was No. 2 on Parrot’s list of overall TV shows.

The Disney+ “Star Wars” series “The Mandalorian” rose three spots to No. 2 on the digital originals chart, grabbing 37.1 times average demand after an 8.2% rise in demand expressions. It might have gotten a push from the “May the 4th” marketing initiative known as “Star Wars Day.” Similarly, “The Book of Boba Fett” rose four spots to No. 9 with a 12.7% rise in demand expressions and 26.7 times average demand.

That pushed HBO Max’s “Our Flag Means Death,” a comedy about a wealthy British fop who decides to become a pirate captain in the 18th century, down to No. 3. The show had 36.6 times average demand after a 3.8% drop in demand expressions.

The Disney+ Marvel series “Moon Knight” remained No. 4 with 35.1 times average demand after a 2% rise in demand expressions. The limited series presented its finale May 4.

Netflix’s “Ozark” climbed seven spots to No. 5. The availability of the show’s final batch of episodes April 29 gave it 34.9 times average demand after a 45.4% rise in demand expressions.

The Paramount+ sci-fi series “Star Trek: Picard” had its second-season finale become available May 5, though an 11.5% bump in demand expressions wasn’t enough to push it past No. 6 on the originals chart, holding its rank from the previous week with 33.1 times average demand.

The Disney+ Marvel series “WandaVision” climbed back into the top 10 at No. 8, up from No. 16 the week before, with a 20.6% rise in demand expressions and 27.7 times average demand as audiences got a revisited the show in preparation for the theatrical release of Doctor Strange in the Multiverse of Madness, which partly serves as a sequel to the series.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.8 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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