June 21, 2021
Netflix’s perennially popular “Stranger Things” returned to the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended June 19. The series had 40.3 times the demand of an average series after a 1.2% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 8 on Parrot’s list of all TV shows.
Netflix’s “Lucifer,” the top series on the digital originals chart the previous two weeks, dropped to No. 2 with a 17.7% dip in demand expressions, registering 37.6 times average demand. It was No. 10 on the overall TV chart.
“Loki,” the latest Marvel Cinematic Universe series from Disney+, moved up three spots to No. 3 on the originals chart after a 31.3% rise in demand expressions, giving it 36.2 times average demand.
The Disney+ live-action “Star Wars” series “The Mandalorian” dropped a spot to No. 4 on the digital originals chart, garnering 35.5 times the demand of the average show after a 0.1% rise in demand expressions.
Hulu’s “The Handmaid’s Tale” slid a spot to No. 5 on the digital originals chart, registering 35.1 times average demand after a 5.6% rise in demand expressions after the fourth-season finale was released June 16.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.6 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.