March 28, 2022
Netflix’s perennially popular “Stranger Things” climbed back to No. 1 on Parrot Analytics’ digital originals U.S. rankings the week ended March 25. Revelations of new images from the upcoming fourth season pushed the series to 36.2 times the demand of an average series after a 7.6% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
The Disney+ “Star Wars” series “The Mandalorian” dropped to No. 2 on the digital originals chart after seven weeks in the top spot. It had 35.4 times average demand after a 3.2% dip in demand expressions.
Rising eight spots to No. 3 on the digital originals chart was HBO Max’s “Our Flag Means Death,” a comedy about a wealthy British fop who decides to become a pirate captain in the 18th century. The show had 34.2 times average demand after a 32.6% rise in demand expressions as the first season of 10 episodes wrapped up March 24.
The Paramount+ original series “Star Trek: Picard” remained No. 4 after a 3.2% dip in demand expressions, giving it 31.8 times average demand.
Netflix’s “The Witcher” rose four spots to No. 5, getting an 8.6% bump in demand expressions after the announcement during the week that a new “Witcher” video game is in development. The show had 30.1 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 64.5 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.