August 9, 2021
Netflix’s perennially popular “Stranger Things” once again moved to No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended Aug. 6. The series had 44.1 times the demand of an average series after a 16% rise in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. The week saw a trailer for upcoming fourth season, indicating it would air in 2022. “Stranger Things” was No. 6 on Parrot’s list of all TV shows.
“Loki,” the Marvel Cinematic Universe series from Disney+, dropped to No. 2 after two weeks in the top spot on the digital originals chart. The series had 38.8 times the demand of an average series after a 6.6% dip in demand expressions.
The Apple TV+ comedy “Ted Lasso” remained No. 3 on the digital originals chart, pulling in 36.4 times demand for an average series after a 3.7% drop in demand expressions.
The biggest increase in demand during the week was for the Netflix teen drama “Outer Banks” which rose to No. 4 on the digital originals chart, from No. 50 the week before, following the July 30 release of its second season and a shocking finale. It had 33.2 times the demand of an average show after a 173% jump in demand expressions.
That pushed the Disney+ live-action “Star Wars” series “The Mandalorian” down a spot to No. 5 on the digital originals chart. It garnered 33.1 times the demand of the average show after a 7% dip in demand expressions.
Netflix’s “Cobra Kai” rose three spots to No. 7 after a new trailer for its fourth season debuted during the week, giving it a 22.7% rise in demand expressions to push it to 29.4 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.6 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.