June 28, 2021
Netflix’s perennially popular “Stranger Things” remained in the No. 1 spot on Parrot Analytics’ digital originals U.S. chart the week ended June 26. The series had 39.4 times the demand of an average series after a 1.5% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 9 on Parrot’s list of all TV shows.
The titles in the rest of the digital originals top 10 remained the same from the previous week, with some reshuffling of the order.
The Disney+ live-action “Star Wars” series “The Mandalorian” rose two spots to No. 2 on the digital originals chart, garnering 34.2 times the demand of the average show after a 2.8% dip in demand expressions.
“Loki,” the latest Marvel Cinematic Universe series from Disney+, remained No. 3 on the originals chart after a 6.5% drop in demand expressions, giving it 33.5 times average demand.
Netflix’s “Lucifer” dropped two spots to No. 4 with a 10.6% dip in demand expressions, registering 33.3 times average demand.
Hulu’s “The Handmaid’s Tale” remained No. 5 on the digital originals chart, registering 32.3 times average demand after a 7.3% drop in demand expressions.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “Rick and Morty,” with 77.8 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.