October 28, 2021
Middle East and North Africa (MENA) region SVOD service StarzPlay has signed a deal with Star TV network to feature six of its entertainment channels, expanding into the South Asian entertainment segment.
StarzPlay has introduced an all-new dedicated South Asian entertainment package that features Star Plus ME, Star Gold International, Jalsha Movies, Asianet Movies, Star Vijay International and Asianet ME channels.
“Over the years, we have built strategic partnerships to offer rich and relevant content to our diverse audience,” Maaz Sheikh, CEO of StarzPlay, said in a statement. “Our latest association with Star TV network is an expansion of our content offering as we enter the Asian entertainment space which is hugely popular and loved in this region. This new deal is dedicated to our South Asian subscribers who can enjoy the very best of TV entertainment with our new package. Star TV is a much-loved TV network in the region, and we are proud to associate with them to further expand their reach across the MENA region.”
“We are delighted to associate with StarzPlay to offer world-class entertainment to South Asian audiences in the region,” Sudhir Nagpal, SVP and head of international business at Star India, said in a statement. “The MENA region has a large number of South Asian expatriates, and we are excited to bring our compelling and multi-lingual portfolio through the region’s leading streaming service — StarzPlay. We constantly explore opportunities to reach our audiences through new avenues and this association with StarzPlay is a step further to reach out to viewers across the Middle Eastern region.”
Subscribers can find an assortment of multi-lingual programming via the six new Star TV channels. Three cricket channels, CricLife Max, CricLife and CricLife 2, that StarzPlay already has access to through a separate deal with Etisalat also will be part of this package.