February 7, 2019
Starz and Bell Media announced the launch of a new Starz channel and streaming service in Canada, beginning March 1.
Lionsgate-owned Starz, which claims to be second most-watched pay television service in the United States, will rebrand Starz Encore as Starz across two linear channels and on-demand platforms via participating television providers.
The following week, Starz becomes available directly to all Canadians online as an add-on to over-the-top platform Crave for an additional $5.99/month. Starz streaming can be accessed via Crave.ca, the Crave app on iOS and Android, and Apple TV Generation 4, with additional platforms rolling out in the coming months.
“Bringing Starz to Canada is testimony to the continued commitment to offer our viewers exclusive, premium programming at an unparalleled value,” Tracey Pearce, president, distribution and pay, Bell Media, said in a statement.
Bell said Crave has reached 2.3 million subscribers since the launch of the all-new Crave last November. With the addition of Starz, Crave subs now have access to a programming lineup that includes HBO, Showtime,movies, Vice, kids programming and originals.
In addition to local favorites “Vida” and “Counterpart,” and drama “Sweetbitter,” Starz originals include surreal coming-of-age comedy series, “NowApocalypse (March 10); female-led, spy thriller, “The Rook” (2019), starring Emma Greenwell and Olivia Munn; and recently greenlit series “Hightown” and “P-Valley.”
Back seasons include “BlackSails,” the comedy “PartyDown,” critically-acclaimed limited series, “TheGirlfriend Experience,” and long-running series “Power”, which currently ranks as the second highest-rated premium scripted series this year in the U.S., among 18-49 and 25-54, with an average viewership of over 10 million.
“We are excited to see this opportunity come to fruition and look forward to introducing Canadian audiences to all of the premium content that Starz has to offer,” said Superna Kalle, EVP, international digital