Starz Hires Two, Promotes One on Domestic Leadership Team
December 8, 2022
Starz Dec. 8 announced changes to the domestic leadership team under Alison Hoffman, president, domestic networks, with two hires and a promotion.
Jimmy Hilburn joins as chief marketing officer, and Susan Ievoli joins as SVP of publicity, events and awards, reporting to Hilburn.
Robin Chacko has been upped to EVP of direct-to-consumer from SVP of OTT marketing, and will continue to report to Hoffman.
“We’re thrilled to welcome Jimmy and Susan to the Starz team and elevate Robin’s oversight in a key area of the business,” Hoffman said in a statement. “These best-in-class executives are creative disruptors who are as strategic and analytical as they are innovative. They will further amplify the company’s momentum as we continue to grow our subscriber base and develop premium campaigns in support of our robust slate.”
Ievoli takes over for Jennifer Minezaki-Washington who was promoted in March 2021 to EVP of corporate and brand communications, reporting to Jeffrey Hirsch, president and CEO at Starz.
As chief marketing officer, veteran marketing executive Hilburn is charged with overseeing all teams across marketing, media, publicity and creative. Before joining Starz, Hilburn was director of marketing at Netflix where he led original series launches for “Bridgerton,” “Ozark,” “Narcos,” “House of Cards” and “Dear White People,” among others. In addition, he helped establish the company’s stand-up comedy brand “Netflix Is a Joke” and built creative teams across the globe to support Netflix’s slate of international originals. Before that, Hilburn served as director of marketing at AMC where he launched the network’s inaugural slate of original programming, including “Mad Men,” “Breaking Bad” and “The Walking Dead.”
In her role overseeing Starz’s publicity, events and awards team, Ievoli leads the streaming platform’s programming publicity and awards campaigns and strategy. She is also responsible for the company’s events and talent relations. Most recently, Ievoli served as SVP of public relations and social media for The History Channel, where she oversaw publicity and social media and led the network’s trade and consumer communications, awards, and talent relations. Ievoli joined A+E Networks as director of publicity, where she was integral in launching History’s first scripted programming slate and spearheaded the awards and press campaigns for the Emmy award-winning limited series “Hatfields & McCoys.” She has also led campaigns for the critically acclaimed, Emmy-nominated limited series “Roots” and the hit drama series “Vikings.” Prior to that, she was a publicity executive at Turner Broadcasting overseeing publicity campaigns at TNT, TBS, Turner Classic Movies and truTV for hit programming such as “The Closer,” “Southland” and “Conan.” Ievoli is based in New York City.
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Chacko joined Starz in 2017 as SVP of growth marketing and product management. In 2018, Chacko was named by Variety as one of Hollywood’s New Leaders in Digital. In his newly elevated role, Chacko leads growth marketing, product management and subscriber operations for the family of Starz apps on mobile, streaming boxes, game consoles, smart TVs and the Web. Prior to joining Starz, Chacko led product management and CRM for Jam City, and before that led group operations for Tetris Hasbro and Pogo Studio at gaming giant Electronic Arts and served as head of game analytics for EA Mobile. Through his work across Jam City and EA, Chacko has helped launch and manage live services for more than 30 video games.