Starz, Disney Reach Agreement for Star+ Brazil Launch

Lionsgate-owned Starz and Disney have reportedly reached an agreement that now allows Disney to begin rolling out its Star+ streaming platform in Brazil on Aug. 31.

A Brazilian judge had imposed a preliminary injunction against Disney blocking the Star+ launch on the grounds that consumers might be confused by the similar brand names. A spokesperson for Lionsgate/Starz said the dispute had been resolved “with the parties entering into an agreement with significant benefits for both companies.”

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Disney acquired the Indian-based Hotstar brand with its $71 billion acquisition of 20th Century Fox — a deal that has generated about one-third of Disney+ subscribers worldwide. Disney has sought to incorporate content from 20th Century Fox, Searchlight Pictures, Touchstone Pictures, and Hollywood Pictures under the Star+ streaming brand. A strategy replicated with Disney-majority owned Hulu streaming ABC, Freeform, FX and FXX content.

The Brazil decision does not enable Disney to rollout Star+ in Argentina or Mexico as both countries feature similarly filed Starz litigation.

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