Stankey: Movie Industry ‘Better Served’ With Alternative Distribution Options

With major theatrical exhibitors pushing back re-opening screens to consumers due to surges in coronavirus infections in parts of the country, WarnerMedia continues to re-evaluate how it will distribute its slate of new-release movies.

Speaking on the July 23 AT&T fiscal call, CEO John Stankey said he welcomed alternate distribution channels afforded studios and consumers during the pandemic. The successor to CEO Randall Stephenson was asked if Warner Bros. would delve further into releasing movies direct to consumers in their homes — beyond the May 15 offering of animated Scooby-Doo movie Scoob!

Stankey said he would be surprised if “coming out of COVID” the movie industry didn’t see “some adjustment” how new titles are distributed beyond the traditional 90-day theatrical window.

While stressing that theaters continue to play an important role in the distribution of studio movies, including titles such as director Christopher Nolan’s espionage thriller Tenet, which Stankey contends is meant to be seen on the big screen rather than in the living room, the executive said ongoing uncertainty on the market’s return to normal forces a reboot of traditional distribution.

“I don’t know when theaters are going to re-open,” Stankey said. “There’s no question the longer this [shutdown] goes on, there’s going to be some content on the margin [that we look at and] say, ‘it may be better served’ to be distributed in another construct. I love the fact we have that option now.”

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Stankey said premium VOD and subscription streaming video platform HBO Max afford studios distribution options for previously earmarked theatrical releases. Will Wonder Woman 1984 head to PVOD? Stankey doesn’t think so.

The sequel to the 2017 hit Wonder Woman, the new franchise installment from director Patty Jenkins, was supposed to open on June 5, was later moved to Aug. 14, and is now slated for October in the United States.

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“I would be very surprised if that was the case,” he said. “We’re going to take a piece at a time. It’s nice to have the [D2C] reality.”

Without naming titles, Stankey reiterated Warner’s current box office slate has been “retooled” for direct-to-consumer distribution.

“Yes, there are going to be some shifts as we move forward here,” he said.

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