Spotify Inks Direct Access Deal with Samsung Mobile Devices

Spotify March 8 announced a deal with Samsung offering mobile device users direct access to the second-largest music streaming service in the world (after Apple Music). Starting today, the Spotify app will be pre-installed on millions of new Samsung mobile devices globally.

New Spotify consumers in the U.S. with select Samsung Galaxy mobile devices, including the just-launched Galaxy S10, can qualify for six months of free Spotify Premium, redeemable through the app.

The partnership expands last year’s agreement affording Spotify with Samsung’s virtual assistant software, Bixby. Spotify also enhances the Bixby Home screen by providing Spotify content and recommendations tailored for each listener.

“This partnership makes it easy for Samsung mobile users to access their favorite music and podcasts on Spotify, wherever they are and however they choose to listen,” Sten Garmark, VP of consumer products, Spotify, said in a statement.

The embedded Spotify app aims to make Samsung mobile devices more appealing to consumers.

“Our goal is to deliver the best possible mobile experience … and Spotify is the ideal music partner to help us make that vision a reality,” said Patricio Paucar, VP of marketing, Samsung Electronics America. “Whether they’re listening to the latest hit albums or checking out their favorite playlist, we’re giving eligible Galaxy S10 users access to an amazing six month Spotify Premium offer.”

 

 

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