Sports Streamer FuboTV Launches E-commerce Platform

Online sports streaming platform FuboTV Sept. 28 announced the launch of its first e-commerce venture: Fubo Shop, an online store selling branded merchandise marketing the service and its forthcoming Fubo Sportsbook gambling venture.

Fubo Shop offers a large assortment of clothing and accessories from sweatshirts, T-shirts, long-sleeved shirts and vests, to baseball caps and hats, all customized with logos from FuboTV and Fubo Sportsbook.

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“Since our public offering on the New York Stock Exchange one year ago, consumers and retail investors have inundated us with requests for more personal ways to connect with our brand,” co-founder/CEO David Gandler said in self-serving statement. “We’re grateful for their ongoing support, and hope they enjoy the variety of new clothing and accessories options to help them show their Fubo pride.”

After launching in 2015 as a $6.99 monthly channel largely streaming soccer matches, FuboTV currently offers 90 channels for $64.99 per month, which includes 250 hours on a cloud-based DVR. The company, like the NFL, is embracing sports wagering as a significant legal revenue source. Now sports gamblers can bet on games wearing FuboTV merchandise.

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