‘SpongeBob’ Movie Drive-in Premiere

Paramount held an in-vehicle, drive-through and drive-in screening for The SpongeBob Movie: Sponge on the Run Feb. 26 at the Rose Bowl in Pasadena, Calif. Attendees proceeded through multiple experiential environments with digital interactions and photo moments along the way. In addition to a screening of the new “SpongeBob” movie — available March 4 on the studio’s new streaming service Paramount+ and via premium VOD rental — attendees also got a sneak peek clip of the new Paramount+ series “Kamp Koral: SpongeBob’s Under Years.”

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