February 1, 2021
The annual South By Southwest Conference and Festivals Feb. 1 announced that Brightcove has been chosen as the official video partner for the all-digital event, which, for the first time, will be completely virtual and streamed to attendees around the globe March 16 to 20.
In past years, Austin, Texas-based SXSW showcased Netflix, Amazon Prime Video, WarnerMedia and other Hollywood studios showcasing new content, including home entertainment. The event also provided an opportunity for local businesses, venues, theaters, vendors, production companies, service industry staff, and other partners that relied on the increased business that 400,000 attendees generated.
SXSW Online said it would bring together “creative thinkers” from all facets of the entertainment, media, and technology industries through a diverse combination of pre-recorded and live programming, providing up to 650 hours of content to online attendees. SXSW Online will span five different channels, emulating SXSW stages from years past, and give attendees the ability to switch channels for different content in real-time, one major benefit of at-home streaming.
“This has been such a time of change and we, like the entire world, are reshaping our perspective on how we connect with attendees,” Roland Swenson, CEO and co-founder of SXSW, said in a statement. “Given the obstacles faced in 2020 and beyond, there has never been a more critical time to come together to address some of the most important societal issues and challenges that lie ahead.
“We’re excited to work with Brightcove to bring everyone a seamless digital experience at SXSW Online this March. As a leader in the video industry, Brightcove will help us meet our goals while expanding the reach and capacity of SXSW’s programming.”