September 6, 2021
Driven by subscription streaming video pioneer Netflix, in addition to Amazon Prime Video, Disney+, Apple TV+ and HBO Max, South America is projected to reach 131 SVOD subscribers by 2026, according to new data from Digital TV Research. That compares with 76 million subs by the end of this year.
Brazil will remain the market leader, with 49 million subs by 2026, followed by Mexico with 32 million.
“Five U.S.-based platforms will account for 91% of the region’s paying SVOD subscriptions [over the next five years],” Simon Murray, principal analyst at Digital TV Research, said in a statement.
Netflix will continue to lead the market, but its market share will fall. Disney+ will have 33 million subs by 2026, with HBO Max boasting another 10 million. The region continues to attract U.S. players. Paramount+ launched in March, followed by Max in June and Disney’s Star+ in August. Discovery+ is also in the region.