February 9, 2021
The British Association for Screen Entertainment (BASE) Feb. 9 promoted Rob Marsh, VP of commercial (home entertainment) at Sony Pictures Entertainment, to the position of chair, with immediate effect. Marsh, who joined the BASE Council in 2019, will serve alongside existing co-vice chairs, BBC Studios’ Home Entertainment director Lesley Johnson, and Elevation Sales’ managing director Kevin Dersley.
BASE is the trade group representing home entertainment in the U.K. — the world’s No. 2 packaged media and digital market.
Newcomers to the BASE Council include Joe Braman, VP of international account management at NBCUniversal, Ruth Sharp, VP and head of digital distribution for WarnerMedia U.K. & Ireland, and Sima Westley, executive director of sales and retail marketing at Warner Bros. Entertainment.
With major studios Disney, Warner, Sony and Universal, independent distributors StudioCanal and Lionsgate U.K., children’s and TV brands such as Mattel and BBC Studios, and third-party distributors via Spirit, the updated BASE Council is positioned to drive an ambitious roster of activity throughout 2021 and beyond.
“I am honored to have been appointed as the new BASE Chair and am excited to get to work to advance the bold agenda that Council, working through [BASE CEO] Liz Bales and the [management] team has set out to deliver,” Marsh said in a statement.
Marsh said that following a tumultuous 2020, there is much to be optimistic about in 2021, including a proactive approach to the opportunities such as digital transactional, premium VOD, or the resilience of the pay-TV sector.
“That pro-activity means ensuring that the category remains front and center with retail partners and consumers,” he said. “It means ensuring that opportunities for and engagement with digital and physical media are maximized, and that members have access to market insights and consumer analysis needed to shape the conversation.”
Bales said Marsh’s commercial insight-led approach, coupled with unfettered passion for the home entertainment, makes him a perfect fit when it comes to stepping up to help drive BASE’s plans.
“Rob’s presence since joining Council has been instrumental in driving key projects to successful outcomes and energizing robust discussion on the issues that matter,” Bales said. “As well as welcoming Rob to the position of Chair, we invite any industry colleagues not already doing so to join the conversation with BASE and explore the opportunities to support growth across the category.”
Rob Marsh, Sony Pictures Entertainment (Chair)
Kevin Dersley, Elevation Sales (Co-Vice Chair)
Lesley Johnson, BBC Studios (Co-Vice Chair)
Liz Bales (CEO, BASE)
Marie-Claire Benson, Lionsgate U.K.
Joe Braman, NBCUniversal
Rob Callow, Spirit Entertainment
Matt Cherry, Mattel
Dean Pappadakis, The Walt Disney Company
John Rodden, StudioCanal
Ruth Sharp, WarnerMedia U.K. & Ireland
Sima Westley, Warner Bros. Entertainment