Sony Teams With Firefighter Charity on ‘Only the Brave’

To help support firefighters like those depicted in the film Only the Brave, Sony Pictures Home Entertainment is teaming with the social change platform Pixhug to raise up to $100,000 for the Granite Mountain Fund, an organization that drives donations to support firefighters.

Pixhug and its sponsor, TheBayFestival.org, kicked off the nationwide initiative with a $50,000 donation. In an effort to double the donation, fans are invited to turn their “likes” into money to support firefighters. The Pixhug app turns “likes” into donations, giving everyone the power to make a difference simply by sharing and liking photos and videos. With every photo posted to the Pixhug social platform users can then choose a charitable campaign to donate all their likes to, such as the Granite Mountain Fund. Every like is worth 10 cents, and the money is donated by TheBayFestival.org.

“With the inspiring and heroic effort to battle recent horrific wildfires and mudslides in California, we are thankful for organizations such as the Granite Mountain Fund that offer support for firefighters, first responders, and their families,” said Hans Koch, executive producer of TheBayFestival.org, in a statement. “Only the Brave is an emotionally captivating film that speaks to the dangers of the brave firefighters the Granite Mountain Fund hopes to support with this important social campaign.”

“We have reached an exciting point in time where a powerful story, like the one told in Only the Brave, not only depicts a real-life event but, through Pixhug, allows its audience to engage with and support the cause alongside the stars of the movie,”  said Mido DeSanti, founder and CEO of PixHug staid in a statement.

To use the Pixhug app to support the Granite Mountain Fund:
1. Download the Pixhug app from the iTunes store or Google Play
2. Select the “Only the Brave” campaign
3. Tap “Support this cause”
4. Take a photo and post it on Pixhug and Facebook and the sponsor will donate 10 cents for every like

Granite Mountain Fund, the philanthropic initiative of the film Only the Brave, drives donations to support firefighting as well as the towns and families connected to and impacted by their work. Donations for The Granite Mountain Fund will benefit the following organizations: Wildland Firefighter Foundation, Eric Marsh Foundation, Kevin Woyjeck Explorers Foundation, Prescott Firefighter’s Charities, California Fire Foundation and Carry the Load.

Only the Brave, available now on DVD, Blu-ray Disc and Digital, is based on the true story of the Granite Mountain Hotshots that gave their lives to protect their community.

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