November 13, 2020
Sony Pictures Entertainment subsidiary Affirm Entertainment will acquire faith and family subscription streaming service Pure Flix, the studio announced.
The SVOD service provides movies and TV shows to viewers in the United States and Canada.
Following the closing of the deal, Pure Flix chief content officer and founding partner David A.R. White will join Affirm and will serve as head of outreach and special projects.
“Pure Flix is a natural fit with our Affirm brand, which is known for its high quality, uplifting, inspirational content,” Keith Le Goy, president of networks and distribution at Sony Pictures Entertainment, said in a statement. “We love creating and sharing stories that are both impactful and entertaining, and the Pure Flix service will enable us to do more of that every day. Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”
“For over 15 years, Pure Flix has strived and succeeded to bring faith and family entertainment to our loyal audiences,” Michael Scott, CEO of Pure Flix, said in a statement. “We are thrilled with the creative opportunities and the ability to reach a broader audience through this agreement with Affirm Entertainment. We want to express our heartfelt gratitude to our longtime Pure Flix supporters as we continue to bring them inspirational and high-quality content in the years ahead.”
Affirm has produced such films as Soul Surfer, War Room, Risen, Heaven Is for Real, Miracles From Heaven and, most recently, A Beautiful Day in the Neighborhood in partnership with TriStar Pictures.