Sony Rebrands Crackle Streaming Service

Sony Pictures Entertainment has rebranded its Crackle streaming service to Sony Crackle.

Founded in 2004 as featuring licensed movies and TV shows, Sony acquired the service in 2006 for $65 million and named it Crackle in 2007.

As over-the-top video services delved into original content, Crackle joined the fray with Jerry Seinfeld’s “Comedians in Cars Getting Coffee,” followed by “The Art of More,” “The Oath,” “Snatch,” and “SuperMansion,” among others.

Original movies include Extraction and Joe Dirt 2: Beautiful Loser.

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