Erik Gruenwedel
August 12, 2020
Sony Pictures announced it is offering consumers access to branded catalog movies and new releases in a drive-in atmosphere on the studio’s backlot in Culver City, Calif., beginning Aug. 14 and on subsequent Fridays, Saturdays and Sundays thereafter.
Showtimes, which begin at 8 p.m. PT, will be limited to 75 cars paying $30 per vehicle. The movie line-up includes Baby Driver, Bad Boys for Life, Bloodshot, Don’t Breathe, Ghostbusters (1984), Grown Ups, Jumanji: The Next Level, The Karate Kid (1984), Men in Black (1997), Once Upon a Time in Hollywood, Spider-Man: Homecoming and Spider-Man: Far From Home, among others. Tickets will be handled by Atom Tickets.
Subscribe HERE to the FREE Media Play News Daily Newsletter!
Sony will also debut The Broken Hearts Gallery, a romantic comedy from executive producer Selena Gomez.
The drive-in campaign, which is similar to marketing efforts currently in operation at 160 Walmart parking lots and select third-party venues into October, is in response to ongoing closures of movie theaters due to the coronavirus pandemic.
Follow us on Instagram
Related Posts
Sony Pictures Cuts Staff in Marketing, DistributionSony Pictures Entertainment is implementing staff cuts in marketing and distribution of its movies as it attempts streamline internal operations to better reflect changes in theatrical and consumer consumption of entertainment. In a July 11 staff email, first reported by…
Sony Pictures Television Sells Dutch VOD Movie ServiceSony Pictures Television Networks has sold the brand assets of Film1, a Dutch pay-TV and video-on-demand service, to SPI International. Financial terms were not disclosed. SPI, which operates 40 television channels and movie services on six continents, will continue to…
Sony Pictures Releasing 'Cover Versions' Digitally April 10Sony Pictures Home Entertainment will release the murder mystery Cover Versions through digital channels April 10. The story involves members of an indie rock band recounting the events of a party to police after one of their fans ends up…
Cinemark Partners with Sony Pictures for $5 Summer Movie SeriesCinemark May 22 has partnered with Sony Pictures for the exhibitor’s annual $5 “summer movie clubhouse” film series. The $5 series card enables users to 10 Sony catalog family movies and is available exclusively at participating Cinemark theatres. Consumers can…
