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Sony Pictures Extends Viaplay Streaming Partnership in the Nordics

Forget Netflix and HBO Max, Sony Pictures Television April 28 announced it has agreed to extend a multiyear deal with Norway’s Viaplay subscription streaming platform. The agreement means Viaplay’s 4 million subscribers will have first access to Sony Pictures Entertainment movies and television series, including catalog titles and new TV series.

In addition to Spider-Man: No Way Home, Viaplay subs will have access to the screen debuts of new Marvel characters Kraven the Hunter, Madame Web and Morbius following their theatrical and home entertainment windows. The deal also includes franchises “Uncharted,” “Venom,” “Jumanji,” “Ghostbusters,” “Peter Rabbit,” “Bad Boys” and “Spider-Man,” as well as some of SPE’s upcoming and future slate.

“This renewal reflects the value that our partnership creates for both companies,” Filippa Wallestam, NENT Group Chief Content Officer, said in a statement.

Upcoming Sony movies include Bullet Train, with Brad Pitt headlining an ensemble cast of eclectic, diverse assassins; Where The Crawdads Sing, which is based upon the novel by Delia Owens; and Miles Morales returns for the next chapter of the Oscar-winning “Spider-Verse” saga, Spider-Man: Across the Spider-Verse.

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Viaplay will also be the Nordic home of an array of major new series from SPT’s upcoming slate, to be unveiled and presented at Sony’s LA Screenings event in May. The slate includes `Accused’ from Howard Gordon and Alex Ganza (`Homeland’), and the gripping four-part Vicky McLure psychological thriller, ‘Without Sin.’ Among the SPT series already available on Viaplay are hits such as ‘Outlander,’ ‘The Blacklist,’ ‘The Good Doctor,’ ‘S.W.A.T.’ and ‘L.A.’s Finest.’

The agreement also secures new SPE films and series for Viaplay’s V Film pay-TV channels, and a wide selection of new and library films for Viaplay’s Scandinavian TV channels.

“This deal also opens a treasure trove of classics from our phenomenally vast SPE feature film and TV series library for Viaplay’s audience to enjoy,” said Mark Young, EVP of distribution and networks for EMEA at Sony Pictures Television.

In addition, Viaplay and SPE have recently concluded long-term content deals that secure SPE content for Viaplay viewers in the Baltic countries, Poland and the Netherlands.

Viaplay is targeting about 12 million subscribers by the end of 2025, including 6 million in the Nordic region and 6 million internationally, including the United States.

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