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Sony Pictures, Disney, BBC Studios Join DEG International

The Digital Entertainment Group International (DEGI) Feb. 23 announced that BBC Studios, Sony Pictures Entertainment and The Walt Disney Company, EMEA, have become members of the global arm and sister body to the U.S. based DEG: The Digital Entertainment Group (DEG).

The companies join existing DEGI members Google, Lionsgate, Paramount Pictures, Universal Pictures and Warner Bros. Pictures.

Joe Braman, co-chair of the DEGI, said 2022 promises to be a global renaissance for home entertainment, with the DEGI and DEG supporting the missions of stakeholders and driving common agendas for category growth.

“The DEGI welcomes these three new members and their engaged membership at such an exciting time for the category,” Braman said. “As the surge in new content continues across the next six months, their experience and ambition will be a huge benefit to our collective goals.”

In the United Kingdom, more than 30.1 million VOD movie rentals were recorded from January through October 2021, as well as 17.7 million digital and physical transactions, despite ongoing supply chain issues. The final week of 2021 saw the biggest uptick in digital movie sales in the United Kingdom since records began.

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Laura Broadbent, project director, transactional digital acceleration program at Sony Pictures Entertainment, believes that the evolving consumer appetite for digital content is at the heart of movie and TV consumption going forward.

“This presents a phenomenal opportunity for growth across international territories,” Broadbent said in a statement.

Broadbent credited the DEGI with providing the studio with a strong platform for collaboration through the sharing of research, insight and knowledge, which, she says will enable Sony to help its audiences understand how and where they can rent or buy the wealth of content available to them.

Johnnie Thompson, director of digital stores for EMEA & Russia at The Walt Disney Company, said the consumer base is more than subscription VOD.

“With almost 18 million digital purchases in the U.K. alone in 2021, the category continues to thrive,” Thompson said. “So, it’s essential that we come together as an industry to share our knowledge and expertise to drive the digital category forward, and DEGI provides a great platform to do just that.”

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