Sony Pictures Combining Home Entertainment, TV, Theatrical Marketing; Wong Gets New Key Role

Sony Pictures Entertainment is combining marketing teams between theatrical, television and home entertainment distribution, with veteran home entertainment executive Lexine Wong assuming a new key role.

The reorganization, which precedes Sony’s fiscal results on Oct. 28, is expected to reduce staff by about 35 personnel. The studio cited the ongoing coronavirus pandemic in part for the changes, including the fact Sony is holding off releasing most major movies until 2021.

Under the management reshuffle, Keith Le Goy,  president of networks and distribution, and Josh Greenstein, president of the motion picture group, will jointly oversee studio marketing. Andre Caraco, co-president of global marketing, is exiting after 30 years at Sony.

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Wong, previously senior EVP of worldwide marketing for Sony Pictures Home Entertainment, becomes head of global multichannel distribution marketing. She is one of three executives managing Sony’s new U.S. marketing group, along with Paul Noble and Danielle Misher, co-heads of global theatrical marketing. All three report into Greenstein and Le Goy.

Josh Greenstein and Keith Le Goy

Additional flow chart changes have Jason Spivak, EVP of distribution for North America television and home entertainment; Flory Bramnick, EVP of distribution for North America television and ad sales; Adrian Smith, president, domestic distribution for theatrical; Paul Littmann, EVP of distribution for global; Jamie Stevens, EVP of worldwide consumer products; and Jeffrey Godsick, EVP of brand strategy and global partnerships, all reporting to Le Goy and Greenstein.

Because of the coronavirus-induced closure of movie theaters, Sony Pictures has pushed most of its big movies into 2021, including Peter Rabbit 2: The Runaway and Venom: Let There Be Carnage. The studio’s next big wide release is Monster Hunter, scheduled to open in theaters on Dec. 30.

 

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