Sony Links With Nextdoor on ‘A Beautiful Day in the Neighborhood’ Promotion

To celebrate the home entertainment release of A Beautiful Day in the Neighborhood, starring Tom Hanks in his Academy Award-nominated role as Fred Rogers, Sony Pictures Home Entertainment has joined with Nextdoor, the neighborhood hub, to launch a sweepstakes promotion “aimed at elevating simple acts of kindness in neighborhoods across the country,” according to the studio.

Members on Nextdoor can share the story of a neighbor who has gone above and beyond to cultivate kindness in his or her neighborhood at us.nextdoor.com/beautifulday. Those who submit a story will be entered into a sweepstakes for a chance to win a free local screening of the film. Ten additional Nextdoor members will be selected at random to win the film on Blu-ray and a copy of Penguin Books’ A Beautiful Day in the Neighborhood: Neighborly Words of Wisdom from Mister Rogers.

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Neighbors will be able to enter the sweepstakes from Jan. 29 through Feb. 14. The promotion will culminate on National Random Acts of Kindness Day Feb. 17, when Sony Pictures Home Entertainment and Nextdoor will be sharing select entries via the film’s and Nextdoor’s social channels (@Nextdoor).

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“Neighbors everywhere continue to show us that the simple acts of gathering together, sharing a smile, and showing each other kindness can have profound effects on our lives,” said Nextdoor CEO Sarah Friar in a statement. “We are thrilled to work with Sony and help promote A Beautiful Day in the Neighborhood as we continue to cultivate a kinder world where everyone has a neighborhood they can rely on.”

A Beautiful Day in the Neighborhood, available on digital Feb. 4 and on 4K Ultra HD, Blu-ray and DVD Feb. 18, is based on the real-life friendship between Fred Rogers and journalist Tom Junod. After a jaded magazine writer (Matthew Rhys) is assigned a profile of Rogers (Hanks), he overcomes his skepticism, learning about kindness, love and forgiveness from the star of the children’s series “Mister Rogers’ Neighborhood.”

Consumers can create a free Nextdoor account at nextdoor.com to connect with your neighbors and enter for a chance to win at us.nextdoor.com/beautifulday. Sweepstakes terms and conditions are at the Nextdoor Help Center.

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