Sony Eyeing AT&T’s Crunchyroll Anime SVOD Service in $957 Million Deal

Sony Corp. is reportedly finalizing a $957 million acquisition of AT&T’s Crunchyroll anime subscription streaming VOD service and IP content. AT&T is looking to sell non-core assets since it acquired Time Warner, including Warner Bros., HBO and Turner, accumulating more than $180 billion in debt in the process.

The deal’s status was first reported by Nikkei Asian Review, which cited sources familiar with the situation. AT&T, which gained Crunchyroll in its 2018 acquisition of Otter Media from The Chernin Group, had been asking $1.5 billion for the anime platform.

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Sony, which acquired Funimation and its one million subs in 2017, is looking to solidify control of the anime market. The Crunchyroll deal would bring in-house streaming, 1,000 anime titles, and an existing subscriber base of 70 million free ad-supported viewers and three million paid users globally.

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