October 2, 2018
Sony Electronics Oct. 2 announced a collaboration with software company Connekt to enable owners of select Sony Smart TVs and Blu-ray Disc players the ability to buy products directly through the television – dubbed “T-Commerce”.
Through a special embedded app, consumers with select Sony smart TV models will be able to securely purchase products directly from the retailers and brands. Fully optimized for ecommerce, “ShopTV” offers consumers the ability to purchase products from hundreds of brands and retailers, including Macy’s, Best Buy and Fanatics.
“TV remains the most prolific way for brands to reach consumers, and smarter TVs mean smarter advertising where brands can move consumers from awareness to a transaction without ever leaving their TVs,” Tripp Boyle, SVP of Connekt, said in a statement last year.
In the initial phase of the collaboration, consumers will be able to shop directly from the ShopTV app available in Sony’s smart TV app store. Sony and Connekt will work together to extend this capability to in-program purchasing, as well as to enable voice-driven commerce when that capability is deployed.
“Sony is committed to bringing value added features to our consumers,” Nick Colsey, VP, business development at Sony, said in a statement. “Our collaboration with Connekt allows us to offer owners of select Sony Smart TVs the ability to engage and shop directly from the biggest screen in their home.”
In a recent report, Connekt’s research demonstrated that over 75% of consumers would buy products directly from their TV if given the opportunity, while over 70% expressed an intent to use their voice to purchase products through the television.
“For decades, Sony has been a technology innovator,” said Mike Fitzsimmons, CEO of Connekt. “We are proud be partnering on this initiative to drive the convergence of television and commerce.”