September 28, 2020
Sonos, manufacturer of high-end sound bars, is joining forces with Disney+ for a multifaceted strategic marketing campaign this fall. The two brands are working together for the widely-anticipated premiere of the second season of “The Mandalorian” on Oct. 30.
Specifically, Sonos will offer consumers of its Arc, Beam, or qualifying speaker sets, free six-month access to Disney+. The offer is only for new Disney+ subscribers in the United States, Canada, United Kingdom, Netherlands and Sweden.
As part of the co-promotion, Sonos and Disney have launched a YouTube video featuring a TIE Fighter zooming through the air, the Mandalorian blasting through the galaxy backed by the series’ score from music composer Ludwig Göransson. The video campaign launches today on Disney’s properties including Disney+, Hulu and ESPN.
Göransson has paid homage to the nostalgia and soul of the Star Wars universe through his work on “The Mandalorian,” in addition to Warner Bros.’ Tenet and Disney/Marvel’s Black Panther.
“As we spend more time at home, our living rooms have become the hub of entertainment for album releases, season premieres, and straight-to-streaming blockbuster debuts,” Pete Pedersen, VP of marketing at Sonos, said in a statement. “We are working with Disney to give fans an even more immersive experience for one of the best sounding shows streaming today.”
Alongside the season two premiere, Göransson will debut a personally curated station, Things That Stuck, on Sonos Radio, the streaming radio service in the Sonos app.