Sony Unveils Electric Car at CES

LAS VEGAS — So much for hype. Sony Electronics went to its 49th CES and unveiled an electric car — dubbed Sony Vision-S. It also showcased myriad CE products.

The car is meant to showcase the CE giant’s myriad technological features, including 33 different sensors inside and outside of the car, multiple widescreen displays, 360 audio, and connectivity. The display is Sony’s attempt to join the autonomous driving market.

Meanwhile, Sony also unveiled a series of new TVs, including the Z8H 8K LED, A8H and Master Series A9S OLED, and X950H and X900H 4K LED televisions. The new televisions claim to deliver the most immersive viewing experience in their class, with evolving technologies and premium large screens, created to deliver content the way creators intended.

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“Delivering a personalized, immersive and true-to-life viewing experience is a core focus when developing our next generation TVs,” Mike Fasulo, COO of Sony Electronics North America, said in a statement. “This lineup offers incredible new features to optimize the consumer experience and continue to deliver the creator’s intent in both 4K and 8K resolution.”

The new models feature Sound-from-Picture Reality, which aligns the position of the sound with the images on the screen to offer a lifelike experience. The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and Imax Enhanced, which brings The Imax Experience into the home by offering a new level of sight, sound and scale.

This lineup also introduces Ambient Optimization, a new technology that optimizes picture and sound quality in any customer environment. To bring this new concept to life, Acoustic Auto Calibration detects where the customer views their TV from during initial setup and calibrates sound quality based on the environment. This new feature brings the television’s full sound potential to any environment.

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In addition the lineup will feature a new Immersive Edge design concept. In order to maximize the immersive experience, a noiseless stand is now located at the edge of the screen. The minimalist stand is less noticeable, offering customers an improved and unobstructed viewing experience.

For the upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.

 

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