November 6, 2018
Snap has licensed eight series from British digital reality TV content creator Barcroft Media.
Shows, which include “Ridiculous Rides,” “Snapped in the Wild,” “Beast Buddies,” “Born Different,” “Dog Dynasty,” “Hooked on the Look,” “Outrageous Homes,” and “Shake My Beauty,” are geared toward younger audiences using mobile devices.
Indeed, “Born Different,” which bowed online Oct. 30 featuring an 11-year-old with an aging condition, reportedly generated 5.2 million views in the first 24 hours.
“We’re really excited about this partnership with Snapchat and to be growing our popular series brands with new young audiences on another one of the world’s premier content platforms,” Alex Morris, creative director of Barcroft Media, said in a statement. “The initial response from Snapchatters around the world has been fantastic.”
The social media app last month announced the launch of Snap Originals and the debut of serialized programming, including its first formal slate of scripted shows and docuseries from Bunim/Murray Productions, the Duplass Brothers and Brad Weston’s Makeready, as well as established film and television writers.
Snap also extended its content production commitments with NBC Universal through 2019, and Viacom committed to creating 10 new Snap Originals. Viacom is also syndicating 500 episodes of its network’s shows to the platform.