February 21, 2018
Dish Network Feb. 21 announced that its Sling TV unit ended 2017 with more than 2.21 million subscribers – up 47% from 1.5 million subs at the end of 2016.
Launched in early 2015, Sling TV was the first standalone online TV service, offering access to 20 pay-TV channels priced from $20 monthly without a contract.
The service was the first to offer ESPN outside the pay-TV ecosystem. The concept was so new (Disney licensed ESPN as an experiment) that a blank screen aired during commercial breaks – underscoring marketers’ unfamiliarity with the distribution channel.
Today, online TV represents an alternative to cord-cutters and ongoing erosion of pay-TV households in the Netflix-fueled, over-the-top video era.
Other online TV platforms include PlayStation Vue ($40-$75), DirecTV Now ($35-$70), Spectrum TV Plus ($30), YouTube TV ($40), Hulu With Live TV ($40), FuboTV ($45) and Philo TV ($16).
Hulu Tops 17 Million Subscribers
Hulu, the over-the-top video service co-owned by Disney, Comcast, Time Warner and Fox, Jan. 9 revealed it ended 2017 with more than 17 million subscribers. The tally is surprising considering Hulu reported 15 million subs in 2016, and rival Netflix…
Apple Music Tops 36 Million Subscribers
Apple Music streaming service has more than 36 million subscribers, up 6 million from the 30 million Apple officially announced last September. Launched in 2015, Apple Music has been growing subs nearly 5% monthly, and began offering video content in…
MoviePass Tops 2 Million Subscribers
Helios and Matheson, corporate owner of theatrical ticket subscription service, MoviePass, Feb. 8 announced the service now has more than 2 million subscribers – less than two months after surpassing 1 million subs. The New York-based $9.95 monthly service enabling…
FuboTV Streaming Pyeongchang Winter Olympics
FuboTV has inked a streaming deal with NBC Universal for access to 2,400 hours of the network’s multiplatform coverage of the Olympic Winter Games Feb. 8-25 from Pyeongchang, South Korea. Financial terms of the deal were not disclosed. Sports-themed fuboTV,…