Sling TV Gets Creative in College Football Marketing Campaign

Sling TV Sept. 6 announced it is working with creative agency Mekanism to launch a national television advertising campaign that re-creates five iconic college football moments using a 90-camera technique to bring back the memorable on-field plays.

Sling’s “Channel Your Football” campaign is intended as a tribute to the game of college football, showcasing some of the greatest plays in modern-day history — from Michigan fumbling a rivalry win to an Iron Bowl match-up to remember. The spot underscores Sling’s ongoing innovations to help enhance watching live sports, including real-time sports scores, and Watch Party to stream the game with friends virtually and the DraftKings Sportsbook.

The ad spot was created by director Olivier Gondry, who pioneered the 90-camera technique used to create a 3D effect. The ad reenacts the “Miracle in Miami” Hail Mary; “Kick-Six” Alabama vs. Auburn; Michigan State’s Miracle Punt Fumble vs. Michigan; “The Play” Cal vs. Stanford, and “The Pose” Michigan vs. Ohio State.

Sling’s college football games include live coverage on ESPN and Pac-12 Networks starting at $35 per month. New Sling subscribers receive half off ($17.50) their first month fee.

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