March 30, 2020
As part of Dish Network’s pandemic-related “Stay in & Sling” initiative, Sling TV March 30 launched enhanced integration with Amazon Fire TV’s “Live” experience. The partnership gives Fire TV users free access to news channels, as the nation continues to manage a growing number of shelter-in-place government directives.
“With social distancing recommendations extended nationally, we are working find new ways to help serve the public as it continues to shelter in place,” Warren Schlichting, group president of Sling TV, said in a statement. “Free, live news on Fire TV is yet another avenue we can tap to deliver immediate, free access to vital information.”
The Live experience is a series of discovery features that makes it easier to find and watch live TV directly from the Fire TV user interface without having to open an app. These features include the Live tab, “On Now” rows and an integrated channel guide.
As previously reported, Sling TV is providing complimentary 24/7 live news coverage from ABC News Live, Fox News, select local Fox affiliates and Cheddar News to all Fire TV users.
To access the new live TV integration, Fire TV users can scroll to the Live tab, which includes rows of free live content from Sling TV.
Customers who have not previously used Sling must download the app on Fire TV and click the “Explore Free Content” option upon opening the app to see free content on their Fire TV.
Last week, in an effort to help Americans stay home and informed during the COVID-19 crisis, Sling began allowing new users free access to the Blue program plan for 14 days. Interested consumers can access this offer by visiting sling.com.
Sling’s Blue service offers more than 45 live channels, free cloud DVR, over 50,000 on-demand titles and simultaneous viewing on three screens. Channels include CNN, Fox News, HLN, MSNBC, Bloomberg TV, Cheddar News, Newsy and Local Now.