January 27, 2020
Comcast-owned satellite TV operator Sky reportedly is in the final stages securing distribution of Disney’s branded subscription streaming video service, Disney+, which bows in Europe March 24.
The Sunday Telegraph, which cited sources familiar with the situation, reported the deal would be exclusive and similar to Sky’s distribution of Netflix and other third-party services.
Netflix and Sky partnered in 2018, with the latter offering subscribers two tiers of Netflix service at separate price points.
Such pay-TV deals have been integral to Netflix expanding its subscriber footprints in the United Kingdom and elsewhere. The partnerships include more than apps. Pay-TV subs are given access to Netflix programming on Sky’s homepage.
Partnership with Sky could help Disney+ gain a foothold in Europe as it chases its 60 million to 90 million subscriber goal by 2024, while enabling easier SVOD access for pay-TV customers.