Sirius XM Radio Expands Video Offering

Sirius XM Aug. 12 announced it is expanding video content selections to the satellite radio platform’s 30 million subscribers.

Sirius XM Video, which bowed last year featuring content from “The Howard Stern Show,” is now offering interviews, clips and performances from a variety of performers, including Kevin Hart, Cardi B, Jonas Brothers, P!NK, Khalid, Florida Georgia Line, Tim McGraw, Blake Shelton, Reba McEntire, Lady Antebellum, BTS, George Clooney, Tracy Morgan, Chelsea Handler, Ryan Reynolds, KISS, Halsey, Bruno Mars, Brooks Koepka and Dale Earnhardt Jr., among others.

Much of the content originates from subscription music service Pandora, which Sirius acquired in January for $3.5 billion.

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This marks the next step in Sirius’ video ambitions on the platform and separate app. This fall Sirius will bow video content from platform personalities Jenny McCarthy, Michelle Collins, Chris “Mad Dog” Russo, Jeff Lewis, Emily Morse, Jim Norton & Sam Roberts, Jason Ellis, Karen Hunter and others.

“We have always been dedicated to delivering our customers great value for their subscriptions, and we have achieved remarkable growth and listener loyalty by delivering unrivaled and exclusive content in an easy-to-use way,” Jennifer Witz, president, sales, marketing and operations, said in a statement.

“We are also especially proud that only six months after completing the merger with Pandora, our teams have brought unique music personalization to the SiriusXM app using Pandora’s industry-leading technology for our millions of All Access and Premier Streaming customers.”

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