May 7, 2018
Upstart Sinemia has begun offering a $4.99 monthly (billed annually) movie ticket subscription plan enabling members one theatrical screening per month – half the price of rival MoviePass.
Los Angeles-based Sinemia, founded by Turkish native Rifat Oguz, offers a two-ticket plan priced at $6.99 monthly (also billed annually); $9.99 for two tickets, including 3D, 4D and Imax formats; and $14.99 for three tickets, including 3D, 4D, Imax formats.
The privately-held service claims to offer tickets to all movies and major theater chains, including advanced ticketing and seat selection. The Sinemia app also includes restaurant deals and location-based recommendations.
“Our vision and goal has been to create a movie ticket subscription service that adds value for both for moviegoers and the movie industry. We believe the only way to accomplish this is through a sustainable movie subscription model,” Oguz said in a statement.
It isn’t immediately clear how Sinemia plans to absorb the actual cost of tickets used by subscribers that it must reimburse at full value to theater operators. Publicly-traded MoviePass has more than two million subscribers; yet is losing money on the subscription business model.
“Since 2014, we’ve been fine-tuning our model and are now the leading movie subscription service in the Canada, U.K., Turkey, and Australia,” Oguz said. “Thanks to our global experience, we’ve created a sustainable model and are very excited to bring a new slate of affordable and flexible subscription plans to moviegoers.”