National Amusements Subsidiary Launches Movie Ticket Subscription Service

Showcase Cinemas, a small subsidiary of Viacom/CBS parent National Amusements, Nov. 12 announced the launch of “Showcase Subscribe,” the company’s first ticket subscription service.

Starting at $16.95 for three movies a month, the service allows customers to reserve tickets in advance via the app. Subscribers can purchase tickets from either the 2D or “premier plan,” which includes 3D, X and Imax formats. Additionally, there are no “blackout dates” and subs can use their Showcase Starpass membership number to gain loyalty points on Showcase Subscribe plan purchases.

“Launching just in time for the holiday movie-going season, Showcase Subscribe membership is a great way to give yourself the gift of going to the movies,” Mark Malinowski, VP of marketing for Showcase Cinemas, said in a statement.

Showcase Cinemas operates more than 932 movie screens in the U.S., U.K., Argentina and Brazil under the Showcase, Cinema de Lux, SuperLux and UCI brands.

With just 28 screens domestically, Showcase Subscribe may not be a significant competitor to AMC Stubs A-List, the upstart subscription service launched by the nation’s largest exhibitor less than five months ago seeking to supplant fiscally-challenged MoviePass.

Regardless, costs associated to A-List contributed to AMC posting a net loss of $100.4 million during its most-recent fiscal period.

2D Plan Showcase Subscribe details and pricing (Three Movies Per Month):

  • Individual: $16.95/monthly
  • Groups
    • Two: $32.95/monthly
    • Three: $47.95/monthly
    • Four: $62.95/monthly
    • Five: $76.95/monthly
    • Six: $89.95/monthly

 

Premier details and pricing (Three Movies Per Month):

  • Individual: $19.95/monthly
  • Groups
    • Two: $38.95/monthly
    • Three: $56.95/monthly
    • Four: $73.95/monthly
    • Five: $89.95/monthly
    • Six: $105.95/monthly

All plans require a minimum three-month purchase. Showcase SuperLux, LuxLevels and Showcase MX4D are not part of Showcase Subscribe.

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