Shout! Factory Elevates Veteran Executive Gene Pao to EVP, Strategy and Digital

Shout! Factory on June 3 announced the promotion of longtime senior executive Gene Pao to EVP of strategy and digital. He reports to Shout founders and CEOs, Bob Emmer and Garson Foos.
Pao will continue to work closely with Foos on corporate development and strategy that supports Shout’s long-term growth, digital business and worldwide content distribution. His new position adds oversight of digital, streaming and channel distribution, marketing (live-action movies and series), and production. Areas reporting directly into Pao include AVOD and FAST channels distribution, digital sales, live-action movies and series marketing, and production and digital media.
Gene Pao

“Gene has led the growth of Shout TV and our digital business, and has made major contributions toward the strategic vision of the company. His extensive industry background and deep experience in television and digital across multiple content types make him perfectly suited for this elevated role,” Foos said in a statement. “We’re excited to announce changes that will help us to optimize our organizational structure. We’re shifting some reporting at the senior management level to organize by business verticals which will also provide more growth opportunity.”

“Our well-honed acquisition, curation, and promotional capabilities apply to entertainment content across all platforms, which give us an advantage over other companies in the fast-growing world of digital streaming,” Pao added.
Pao joined Shout! Factory in 2014 and most recently served as SVP of digital enterprises, a role in which he oversaw the launch and expansion of Shout’s digital streaming business. Pao also led the development of Shout! Factory TV, which launched in 2014 through Pluto TV and adRise (now Tubi). Over the years, he and his team added branded SVOD channels on Amazon Prime Channels and Roku Premium Channels, and secured distribution on all major AVOD platforms. Shout currently operates five FAST (free ad-supported TV) channels: Shout! Factory TV, Mystery Science Theater 3000 Channel, Johnny Carson TV, The Carol Burnett Show Channel, and TokuSHOUTsu (dedicated to the tokusatsu genre), with more in the works.
Before Shout, Pao served as GM of Biggest Loser Digital, a joint project between NBC Universal and Shine America; VP of marketing for the Golf Channel, part of NBC Sports; VP of new media and international development for FUEL; and VP of marketing and business development at Fox Interactive Media. Prior to that, he held strategy and business development roles at Disney and ESPN Media Networks.

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