A rendering of the Sharp Corp. booth at CES 2023 (courtesy of Sharp)

Kirk Sanderson

December 27, 2022

The consumer electronics industry still sees CES as a key showcase for new home entertainment hardware and gadgets, although in at least two cases TVs are taking a back seat to new technologies.

Sharp Corp. on Dec. 27 announced detailed plans for CES 2023, which will be held Jan. 5-8 at the Las Vegas Convention Center. Sharp says it will exhibit advanced technologies and products under the four umbrellas of New Energy, Automotive, AR/VR and TV. 

Under New Energy, the company says it will unveil for the first time outside of Japan the LC-LH (Liquid and Crystal Light Harvesting), an indoor photovoltaic device developed by integrating dye-sensitized solar cells and the company’s long-cultivated LCD technology. Sharp will also exhibit perovskite solar cells, which are attracting attention as the next generation of solar cells. Because they are thin, lightweight, and flexible, Sharp expects they could be used in a greater variety of products, which could contribute to even wider use of solar power.

Under Automotive, the company will introduce the Passenger Information Display utilizing viewing angle control. By controlling the viewing angle, drivers will not be able to see the display on the passenger-side, so they can concentrate on driving. Sharp also will exhibit a prototype of a Driver Monitoring System. A camera module integrated within the display keeps an eye on the driver. In addition, Sharp will show a compound photovoltaic module with the world’s highest conversion efficiency, which could be installed on vehicles such as EVs, as well as used in aerospace and aviation applications.

Under AR/VR, Sharp will exhibit for the first time an ultra-lightweight HMD prototype for VR equipped with its latest devices, such as an ultra-high-resolution display, ultra-high-speed autofocus camera, and ultra-compact proximity sensor. Sharp will also exhibit more new components, including a thin, ultra-compact camera module, a distance sensor that helps HMD wearers with object detection and collision avoidance, and other AR/VR related devices.

On the legacy TV front, Sharp will exhibit the flagship AQUOS XLED TV model for the global market. According to a news release, “Visitors can experience a new generation of images with outstanding brightness and color expression created by mini LED backlighting and quantum-dot technology. In addition, Sharp will unveil a prototype of one of the world’s largest 120-inch model for the first time.”

Earlier, LG Electronics announced its in-person return to CES, after appearing virtually at last year’s show. The company will operate an exhibition booth on the show floor and hold its annual LG World Premiere press conference on Jan. 4 at the Mandalay Bay Convention Center.

To begin the event, CEO William Cho will take to the stage to present his vision for the future of LG, sharing key areas of focus for 2023 and beyond. Cho will touch on the company’s innovations for a better life, the new challenges it undertook to expand customer experiences and LG’s promise to protect the environment and contribute to the creation of a more inclusive society.

LG also will debut its latest products and smart lifestyle solutions designed to provide exceptional customer experiences and value. This includes the LG OLED TV and various new home appliances.