‘Shang-Chi’ Sets Imax Record

Disney/Marvel Studios’ Shang-Chi and the Legend of the Ten Rings tallied a four-day holiday opening weekend of $13.6 million in Imax theaters globally — the best global September and Labor Day weekend opening ever in Imax, according to the company.

North America led the way, where Shang-Chi delivered $8.5 million across 399 screens — 9.4% of the film’s domestic box office and a per screen average of more than $21,000 — and new records for best domestic September and Labor Day Weekend opening ever in Imax as well, according to the company.

Overall, the Imax global network earned $16.8 million for the weekend — the best global box office weekend ever in September for Imax and the second-best box office weekend for the company in the pandemic era, behind only the 2020 Chinese New Year holiday, Imax reported.

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“Shattering Labor Day box office records with an origin story new to many fans, Shang-Chi delivers an emphatic statement: People really want to get back to the movies,” Rich Gelfond, CEO of Imax, said in a statement. “It’s clear that great filmmaking plus an exclusive theatrical release is a winning formula at the box office, and this groundbreaking film has successfully launched an exciting new cinematic journey for Marvel and a strong fall blockbuster slate for the industry.”

Internationally, Shang-Chi opened to $5.1 million of Imax box office from 391 screens in 66 countries. Six countries set pandemic era opening weekend records, while an additional seven countries had their second-best pandemic era opening weekend, including the United Kingdom.

Overall, Imax weekend box office was bolstered by the continued strong performance of Disney/20th Century’s Free Guy in China, which has now grossed $8.7 million on Imax China screens — or 14.5% of the nationwide total gross on less than 1% of screens.

Shang-Chi and Free Guy reveal just how much hybrid distribution and the resulting piracy this year have impacted box office and obscured the pent-up demand among moviegoers for the cinema,” Gelfond said in a statement. “Exclusive theatrical releases continue to see bigger openings, better holds, and have now launched two new blockbuster franchises in the past month that fans will enjoy across screens for years to come.”

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