Sex, Money & Squid: Netflix Dominates Global Content Streaming

When Netflix co-CEO/chief content officer Ted Sarandos revealed that the little-known South Korean dystopian series “Squid Game” had become one of the steamer’s most-popular shows ever, the executive was being modest.

New data from Parrot Analytics contends that while the SVOD behemoth accounted for three of the top five shows by global audience demand across all platforms for the week Sept. 19-25, “Squid Game” was skyrocketing among streamers by Sept. 25.

Specifically, Parrot found the Sept. 17 third season launch of “Sex Education” was the number one show globally with 77.6 times more demand than the average show worldwide. Spanish language series “La Casa De Papel” (“Money Heist”), which dropped its penultimate batch of episodes Sept. 3, ranked No. 2 with 74.2 times more demand. And “Squid Game,” which debuted Sept. 17, ranked No. 5 with 61.2 times more demand.

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That all changed Sept. 25. “Sex Education” remained (only slightly) the top show with with 72.7 times more demand, while “Squid Game” rocketed up to become the No. 2 show in the world with 71.8 times more demand. “La Casa De Papel” trailed off slightly, holding at number three worldwide with 70.8 times more demand.

A look at the time shift analysis for the three series’ debuts (La Casa De Papel’s first two seasons originated on Spanish TV), shows how differently they have captured streamer attention, and underscores the potential of “Squid Game” to equal or surpass them all, according to Parrot.

“The trend line for “Squid Game” shows that global audiences are still discovering this new show,” the data firm wrote in a post. “It has room to grow even further, with a very good chance of becoming the number one show in the world across all platforms later this week.”

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