Season 6 Launch Sends ‘Orange Is the New Black’ To No. 1 on Digital Originals Chart

With the launch of Season 6, Netflix’s “Orange is the New Black” shot to the No. 1 spot on the digital originals chart for the week ended July 28, with a 46% spike in demand from the prior week, according to Parrot Analytics data.

The surge in Demand Expressions for the women-in-prison drama sent the previous week’s top digital original, Hulu’s “The Handmaid’s Tale,” to the No. 2 spot on the chart, with a 16% drop in demand the week after the season finale became available for viewing.

“Orange is the New Black,” created by Jenji Kohan, is also the eighth most popular show on Parrot Analytics’ overall TV shows chart.

Parrot Analytics uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Diane Guerrero, who plays Maritza Ramos on “Orange is the New Black,” has just been tapped to join the live-action cast of “Doom Patrol” on DC’s upcoming subscription streaming service, playing the notoriously unstable “Crazy Jane.”

Elsewhere on the digital originals chart for the week ended July 28, “Queer Eye” slipped to No. 3 from No. 2 the prior week with a modest 8.3% drop in demand.

“Stranger Things” also slipped a notch, to No. 4, with demand down 10.7%. Netflix programming executive Cindy Holland on July 29 said on the Television Critics Association’s press tour in Beverly Hills that Season 3 of the sci-fi series has been delayed until the summer of 2019.

“13 Reasons Why” remains at No. 5, with demand relatively flat. Netflix recently announced that the controveral teen-suicide drama has been renewed for a third season, expected to launch in May 2019.

“Castle Rock,” the highly anticipated horror series from Hulu that made a big splash at Comic-Con, debuted at No. 6 on the digital originals chart. The show is based on the stories of Stephen King. “Castle Rock” debuted last week and saw Demand Expressions soar more than 140%.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

 

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