December 10, 2019
Netflix’s big-budget mobster movie The Irishman is projected to be streamed in 40 million households through its first 28 days of release.
Ted Sarandos, chief content officer at the SVOD behemoth, disclosed the data during a Dec. 10 presentation at the UBS Global TMT Conference in New York City.
Sarandos said 26.4 million households watched at least 70% of the lengthy (3.5 hours) movie from director Martin Scorsese — a tally he said does not take into account multiple people watching simultaneously under one roof.
Indeed, Sarandos seemed to imply anyone watching the movie in its entirety should be applauded.
“The thing that’s amazing about that is … think of everything those people could be doing on those screens, and they chose a film,” Sarandos said.
The Irishman generated multiple Golden Globe nominations, with Sarandos characterizing Netflix’s record nomination indicative the streamer’s “mark of quality.”
“Consumers understand the value of proposition of new movie watching, compared with TV series,” he said.