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Samsung Ups Local TV News Streaming Access

Samsung is ramping up efforts to stream local TV news across its ad-supported branded “TV Plus” platform, which reaches 23 countries and more than 106 million devices globally.

In a recent survey conducted by YouGov on behalf of the South Korean consumer electronics giant, respondents confirmed that TV viewing across the U.S. remains overwhelmingly strong, with local news leading the pack with 62%, followed by national/political (55%) and international news programming (24%).

The survey found that consumers primarily rely on national TV news for political/global affairs (45%) and major crime stories/trends (37%). However, even in our app-connected lives, almost eight in 10 (77%) respondents said that local TV weather remains the most trusted source of updates.

The survey also found that politics, crime, and the weather are not the only things viewers tune into TV news for, with popular on-air personalities remaining a big draw for audiences across the United States. In fact, local news anchors (43%) and local weather reporters (37%) are the most enjoyed on-air personalities across all categories. National news hosts (35%) rounded out the top three TV news personalities, followed by political news hosts (24%).

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