January 7, 2018
LAS VEGAS — Talk about a smart TV. On the eve of the Consumer Electronics Show, Samsung announced what it billed as “the world’s first QLED TV featuring 8K AI upscaling technology.”
This technology upscales standard definition content to 8K by employing a proprietary algorithm to adjust screen resolution based on the image quality characteristics of each scene.
The technology “uses a proprietary algorithm to improve the TV’s picture performance regardless of native image,” said David Das, SVP, consumer electronics marketing, Samsung Electronics America.
This includes detail enhancement — upgrading standard definition content, noise reduction, edge restoration function — which more clearly outlines on-screen objects, according to Samsung.
“The TV intelligently upscales the resolution to an 8K viewing experience,” Das said.
Also at the pre-CES event, Samsung introduced a 146-inch display called “The Wall” — that it billed as the world’s first consumer modular, self-emitting MicroLED display — and a Smart TV platform with Bixby and SmartThings integration.