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Samsung TV Plus Revamping Streaming Brand Identity

Samsung Electronics America Aug. 30 announced that its free ad-supported streaming TV (FAST) platform — Samsung TV Plus — is getting a makeover, including new content and channels. It recently hired Andy Singer, who previously held senior roles at content studio Alkemy X, Travel Channel, DIY Network and HGTV, as head of content.

The South Korean consumer electronics giant is looking to up its streaming video profile first launched in 2015. Samsung TV Plus now offers more than 220 channels in the U.S., more than 1,600 channels globally, and more than 50 owned-and-operated channels spanning news, sports and entertainment.

“As an early player in the free ad-supported streaming TV space, Samsung TV Plus has become a top viewing destination for consumers around the globe,” Won-Jin Lee, head of the service business team at Samsung Electronics, said in a statement.

Lee said Samsung would continue to strengthen content partnerships with A+E Networks, The E.W. Scripps Company and BBC Studios, including launching the global auto franchise “Top Gear” channel. It marks BBC’s fifth channel that has launched on Samsung TV Plus, including BBC Home, BBC Food, Classic Doctor Who and Antiques Roadshow UK.

Additionally, Samsung TV owners can now watch crime dramas “Law & Order: Special Victims Unit,” “NCIS” and “Chicago Fire,” among others, on ION from Scripps Networks. Also expanding content for viewers with an eye for design, Samsung and A+E Networks deliver all things home, décor, style, food, and more with the Home.Made.Nation channel.

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Samsung TV Plus news channels include ABC News Live, CBS News, LiveNow From Fox, and NBC News Now. In addition to delivering national and international news coverage, Samsung TV Plus also offers local news programming tailored to viewers’ local region across more than 40 designated market areas.

In addition to expanding its VOD library, Samsung TV Plus is upping its portfolio of “owned-and-operated” channels with the addition of “Ride or Drive,” an auto-focused channel, and “Samsung Showcase,” featuring concerts, events and special programming.

The platform is also offering content premieres, including an exclusive two-minute sneak peek release of Prime Video’s pending “The Lord of the Rings: The Rings of Power” series, an exclusive, uncut version of Demi Lovato’s Vevo Official Live Performance, and EstrellaTV’s new mockumentary, “Norteados con Don Cheto.”

“Our new look, programming and partnerships come at a time when many consumers are overwhelmed by a myriad of monthly bills and subscriptions,” said Sang Kim, SVP of product and marketing. “We are proud not only to manufacture quality devices, but ones that provide additional value through instant and free access to entertainment spanning movies, music, news, art, gaming, health and more.”

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