May 28, 2021
Samsung TV Plus, the free ad-supported streaming television platform, has inked a carriage agreement with the Hallmark Movies & More. The channel featuring romance and relationship-themed content is available for free to connected Samsung television owners.
Hallmark Movies & More offers movies, series and specials from Hallmark’s expansive library. In June, the service will feature 14 movies, including For Better or For Worse; How to Train Your Husband; Meddling Mom; The Memory Book; and Kiss at Pine Lake, among others.
The network also features its own annual holiday programming franchise, “Miracles of Christmas.”
The deal follows the promotion of Michael Grover to VP of brand marketing at Hallmark subsidiary Crown Media. Grover is charged with developing and executing consumer marketing initiatives, including paid advertising for the network’s linear channels and SVOD service, promotional partnerships, experiential activations, and synergy initiatives.
Prior to joining Crown Media, Grover served as a content marketing manager at Hulu, developing strategies for original and documentary programming. Previously, he held marketing roles at Discovery Communications and Turner Broadcasting.
Samsung TV Plus features more than 160 channels covering news, sports and entertainment. It’s available on 2016-21 Samsung Smart TVs and select mobile devices.