January 6, 2021
Samsung Jan. 6 unveiled its 2021 portfolio of Neo QLED, MICRO LED and Lifestyle TV displays during its first-ever virtual event ahead of next week’s virtual CES 2021. The new line underscores Samsung’s goal to develop TVs leaving a lower carbon footprint, using solar power and renewable packaging, among other sustainability issues. The new HDTV screens are also gigantic, up to 110 inches in diameter.
“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” JH Han, president of visual display business, said in a statement. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”
Samsung long-term sustainability programs include seeking to decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
The South Korean-based CE giant is expanding its ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This initiative aims to upcycle up to 200,000 tons of corrugated boxes each year. By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB — a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AAA batteries over seven years. To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles — including 24% recycled content.
In addition to sustainability, all 2021 QLED and Neo QLED models feature the latest advances in technology and Artificial Intelligence(AI). New features include Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung said it would expand its Voice Guide feature — which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.
The company is also introducing new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models with a new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor.
The Quantum Mini LED is 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED uses thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming — and allowing viewers to enjoy content as its meant to be seen.
Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. By using up to 16 different neural network models, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.
The Neo QLED 8K features a new Infinity One Design — a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box — an all-new cable management system that can be attached to the TV’s back — allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also includes several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.
Content updates include:
- Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
- Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play — whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
- With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join — no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected camera. And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
- PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account — and your TV will automatically connect to your PC, making working from the living room seamless.
In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time — bringing consumers a breathtaking visual experience on an ultra-large next-generation screen.
Available in 110-inch, 99-inch and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs.
Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue (Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game.
Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker — transforming any room into a luxurious home theater.
Enhancing the Award-Winning Lifestyle TV Portfolio
Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.
The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner compared with previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles — Modern and Beveled — to match the aesthetic of whatever room The Frame is in.
With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.