Samba TV: Netflix Dominated Q4 2021 Streaming Content Consumption

According to a new analysis, Samba TV found that the fourth quarter of 2021 saw strong premieres for many new and returning shows on streaming platforms. The research firm tracks more than 46 million opted-in televisions globally, including 28 million in the U.S.

Netflix was far and away the SVOD leader, garnering 70% of the Top 10 original premieres in the quarter. The streaming pioneer reportedly spent $15 billion on content last year.

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“With more households cutting the cord … we see that content remains the best means to win eyeballs in this attention-recession environment,” Cole Strain, VP of measurement products at Samba TV, said in a statement. “

The executive said Netflix continues to set the industry benchmark in content spending and production — as evidenced by the streamer dominating the top five for both streaming movies and TV series in the most-recent fiscal quarter.

“They continue to invest heavily in original content and its proving worthwhile,” Strain said. “However, compared to previous years alongside the growing competition of newer players like Disney+, this race will continue to narrow.”

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